Saturday, November 21, 2009

The Power of Media

The Mass Media has been proven to be a very powerful tool which could transform simple thoughts into different actions and reactions. The latest advertisement of Thai Life Insurance Company which has been recently aired in Thai television stations is another testimony of the tremendous impact that the Media could bring.

The advertisement features young children singing the infamous "Que Sera Sera". At first, you would only notice their smiles and their enthusiasm in singing but as the storyline would reveal, you would discern that they are not ordinary children for they actually suffer from disabilities. As the advertisement goes on, you would eventually notice the reason behind the children's happy faces despite their disabilities. You would see in the latter part of the advertisement how proud their parents are which is more than enough of a reason for the children to be happy. The parents look at their children full of admiration.

The message of the advertisement is so inspiring and for me, it has served beyond its purpose which is to promote life insurance among parents especially to women who are planning to give birth. More than conveying to the audience the importance of life insurance, Thai Life Insurance Company has also imparted an important lesson to the masses especially in judging people with disabilities.

Luckily, I found the advertisement uploaded at Youtube and I would like to share this to everyone.

And here's another thing.This song is very popular in Thailand now. It has been sung by people from different walks of life. Actually, I learned about this advertisement when I heard some of my second year students singing it in the classroom. I was so amazed when I heard them singing the song because I seldom hear them singing a classic English song and another they do understand what they are singing. This advertisement, indeed, did not just advertise a product for it also imparted values and lasting English phrases in the heart of every Thai learner. Actually, I just used this advertisement last week to remind my students our classroom rules.

1 comment:

Nebz said...

I'll watch this tonight when I get home. Pero sa kwento mo pa lang, I'm pretty sure it will well up my emotions.

True, media is powerful. They can even unseat a president if they want to. Media can make something out of nothing. That's how good they are; that's how bad they can become.